18 May 2018
Do You Need A Website Maintenance Service in 2018?
Picture this. You’ve just bought a brand new BMW. You dropped $45K and got all the bells and whistles. And I mean ALL the bells and whistles. . . yes, even “the gentleman function.” You’re proud of your new wheels, and you show it off to your friends and family. Who wouldn’t?!
At first it seems like everyone’s impressed. But as the months and years go by, the car literally starts to fall apart. Of course, this is only natural, as you haven’t taken your baby in for any tune-ups or regular maintenance. And now it’s starting to look like a heaping pile of you-know-what, and it drives like a hooptie!
Alright, alright. . . you see where I’m going with this. But it’s true — your website is much like a car. It can be a powerful tool if cared for properly. On the other hand, it can also be an eyesore money-pit if you neglect to maintain it.
At Coachella Media, we know your company website is incredibly important. So we’ve created a suite of maintenance plans that’ll keep your site looking and performing like it’s fresh off the lot. . . day after day, month after month, and year after year. Seriously, the only thing we can’t promise is that new-website smell (hey, we’re working on it). So if you’re on the market for a trusted web maintenance service, use this guide to learn all the right questions to ask and to help you on your way.
How to find the Best Website Maintenance Service
Ask. . . how’s the hosting? Your domain needs hosting if you want a live website. You knew that though. But did you know a low-quality server can kill your site-speed and even put your website at risk of getting hacked? Don’t let it happen. Find a web-maintenance service that’s locked and loaded with a fast and secure server.
Ask. . . how secure will you keep my site? Go with a service that offers regular security updates. Frequent security backups and monitoring is crucial in light of increasing cyber crime. Get your site Fort Knox secure, and you’ll sleep much better at night.
Ask. . . can you really support me? Look, we understand that questions come up and humans want to talk to humans, not pre-recorded robots. Go with a company that will gladly answer the phone and answer your questions. Trust us, it makes a world of difference.
Ask. . . do you provide quality copy and content? Almost anyone can string together a sentence. But very few have what it takes to write inspiring web copy that spurs your audience to action. At Coachella Media, we house the crème de la crème of copy and content writers. Never underestimate the power of quality writing when it comes to sales and conversions.
Ask. . . what about SEO? Site updates are one thing, but highly-optimized site updates that follow the latest SEO best practices is what you really need. Go with a website maintenance provider that knows the search engines and can improve your Google rankings. After all, you know what they say. . . the best place to hide a dead body is on the second page of Google. 😉
Ask. . . what else can you do for me? When you find a trusted partner to maintain your site, why not see what else they can do for you? Services like social media and blog management, email newsletters, and web analytics are all in a day’s work for a good web-maintenance service provider. Get one company to manage your many channels and notice a dramatic improvement in consistency of branding and streamlining productivity.
At the end of the day, your website is likely your most valuable digital asset. So why not make it beautiful? And why not make it purr? Make the small investment that is sure to pay off in dividends for years and even decades to come.
Have a look at Coachella Media’s web maintenance packages, and feel free to be in touch with any questions. Oh, and mention this blog post and get 25% off your first month of service with any of our packages.
And in the meantime, keep on Coachellin’!