The Coachella SEO Process explained.

The Goal In SEO Is To Outrank Your Competition

Coachella does SEO in a way that will help you rank for more keywords, and will help you outrank your competitors. We do this by providing on-page and off-page techniques. Search Engine Optimization includes keyword research, adjusting copy on your web-pages for search ranking, adding business listings for exposure, adding all tags – header, image, alt tags etc., properly placing outbound and inbound links, anchor text, setting you up with the proper monitoring software, and a bunch of other good stuff which will cause an increase in Search Engine Listing rank for the decided web-page(s). SEO is quite literally a science, and as such has to be performed by people who know what they are doing, so it will be effective and not destructive.

Coachella is straight up about its process because we feel that transparency is authentic and real, we’re able to tell you what we do because we’re confidant that we are the right ones to do it.

Our SEO Process


On-boarding and Analysis

We get your site populated in our advanced software to see what you are, and are not, ranking for, and to see what the next logical steps to take are to blow away your competition. Remember, SEO is a competitive sport. You can access this software platform and can get audits emailed weekly to monitor progress.


Keyword Strategy 

We will work with you to find the best keywords, and use keywords that you mention as important, so we can start to set the web-page up for the Search Engine Optimization. Keywords are the lifeblood of the SEO game, they need to be spot on search terms. Keywords need to lead the right kind of person to your site, and also need to be fought for. Sometimes you get 2 clicks a month from a search term that only gets 2 clicks a month, that’s great, but when you start to target a search term that gets 1,500 clicks a month and you get 700 of them, and now imagine you are ranking for 10 keywords like that, now your cooking with some fire. So remember, Keywords, Keywords, Keywords.


On-Page Optimization

This is how you will get found organically when people search certain search terms. This will require us to augment the text and/or the content on the web-page that we are working on. Equally important and often times the most tedious and the most time consuming part of the SEO process is Fixing Page Errors !!! Sometimes websites (all the web-pages collectively) can have hundred’s and even thousand’s of page errors. A website can survive with errors, it’s true, but it’s like riding a bike with half empty tires, or a plane with one engine, not a great idea… After the site gets on-page optimization and gets all the errors knocked out, it’s kicked up to high gear and can start to take off.


Off-Page Optimization (part one)

This is where we start to implement tools that are not on your website, but will help your search engine rank by basically infiltrating the search engines themselves… Things like Google my Business, Bing and Yahoo Business, Google Analytics, Google Search Console, and a bunch of other great little odds and ends that create a full picture for search engines when they look at your site. After all, you want the search engines to see you, and list you as relevant and authoritative in the field of (your choice), and these are just some of the things they’ll want to see to know your site is legit.


Off-Page Optimization (part two)

This is where we will start to do a variety of things to get the search engines to know that your page is there and needs to be looked at NOW, since the web-page itself is optimized, we want to publicize it to the hilt. Indexing, Press Releases, Social Engagements, Search Engine Submissions, Back-link Building, Citations, Directory Submissions, Local Business Listings, Blog Posting, Article Marketing, and other content driven digital distributions to create search engine buzz.

We also offer a bunch of à la carte options for additional link juice: Contact us regarding these additional services to add even more of a boost to your SEO campaign: Video Creation and Distribution, Blog Creation and Implementation, Blog Management, Bad Backlink Removal, Review Redistribution, High PR Priority Backlink buys with Article Submission, Guest Blog Posts, Content Writing, Additional Web-page Optimization, Deep-linking, EDU Backlinks (super powerful), Social Media Growth opportunities and more goodies…

Growing Your Traffic Will Increase Your Revenue

If you’re looking for serious business growth, SEO, aka search engine optimization is the strategy for you. Why does it work? Simple! It targets the users that are most likely to visit your website, and gets them there. It also helps to get the phones ringing with new customers.

Are you ready to start optimizing your site for organic search? Contact us to chat with an experienced strategist from our SEO team about improving your company’s search engine rankings and also earning more revenue because of it. To speak with an SEO specialist, call us now 216-369-9360

No matter what marketing goals you have for your company, we will help you increase your bottom line with a SEO campaign that is specifically designed for your business. Start getting more calls to your phones and more clicks to your website.