You want to get discovered? We can help!
SEO or Search Engine Optimization is the name given to the activity that attempts to improve search engine rankings. Google, for example, displays links to pages that it considers relevant and authoritative. Authority is mostly measured by analyzing the number and the quality of links from other web pages back to your page. In simple terms your web pages have the potential to rank in Google as long as other web pages link to your site.
Making sure there is great content on your site is something that encourages people to link to your pages, and this shows Google that those pages are interesting and authoritative. This will lead you to search engine success because Google will want to rank your site when it feels that it is interesting and authoritative.
Google, via its algorithms, will decide who the authority pages are, and push them to the top of the rankings. It’s our job to create pages that become authority pages. This will involve writing content that people will find useful, mainly because useful content is shared in blogs, twitter feeds etc., and over time Google will pick up on this and raise your authority signals.